Want to Build a Following Online? Follow These 3 Steps

Businesses and business leaders are putting a lot of time, budget and effort into building a following today, but most are putting their energy in the wrong places.

Take the example of 5-Minute Crafts, which features videos explaining do-it-yourself crafts and life-hacks. This simple idea has drawn 49 million subscribers, and the channel features individual videos with 300 million views.

Social media makes creating a following far more accessible than ever, but most people struggle to gain traction. Then there is Rob Dial, an entrepreneur who has transitioned from podcasting to creating videos on Facebook full-time. He has produced videos with 80 million, 50 million and 18 million views, and his total views are now up over a billion.