How to Make Your Marketing Video Go Viral in 3 Steps

Recently, I was introduced to Rob Dial. In 2015, Dial started “The Mindset and Motivation Podcast” which topped the iTunes charts in six categories and accumulated more than a million downloads in its first year. In January 2017, Dial started posting videos on Facebook; in two years, he had accumulated 1.5 million followers and over 1 billion views.

Dial has had multiple videos go viral on Facebook, including posts with 80 million views, 50 million views and 18 million views. This success allowed him to quit his day job and dedicate himself full-time to producing videos.

I asked Dial the keys to his success creating viral videos, and here’s what I learned:

1. Be passionate and authentic.

In the crowded video market, authenticity helps you cut through the noise. People spend hours online every day and can sense who is being real and who is simply pedaling a new product with each post. Viewers are drawn to people who are comfortable in their own shoes and passionate about what they do.