Still trying to figure out your coaching niche? You’re not alone.
Most new coaches know they want to help people, but they get stuck choosing the right audience, defining their offer, or niching down without feeling boxed in.
I get it. I’ve been there too. When I started, I didn’t know my niche. I just knew I wanted to help people grow. But the more I took action, the clearer things became.
The truth? You don’t need to have it all figured out to start. But getting clear on your niche makes everything easier: your content, your confidence, and the clients you attract.
So in this guide, I’ll walk you through how to find your coaching niche step-by-step, from figuring out who you’re meant to help to crafting a niche statement that actually converts. Let’s dive in.
What Is a Coaching Niche, Really?
If you’re trying to help everyone, you’ll end up helping no one.
Your niche isn’t just a category like “life coach” or “business coach.” It’s a specific group of people with a specific problem, you know how to help them solve.
Here’s the difference:
- Passion is what fires you up.
- Niche is where that passion meets a real problem you can solve.
And most of the time, the people you’re meant to help… are just like the version of you from a few years ago.
Let me say that again: Your past is the key to your niche.
Think about it:
- What challenge did you face that changed your life?
- What mindset shift finally helped you break through?
- What support do you wish you had back then?
When you start here, you’re not guessing what your clients are going through. You know it. You’ve lived it. And that gives you an edge.
🎧 Want to explore this more? Listen to Your Perfectionism Is Killing Your Potential. It’s all about taking action, even when it’s messy.
Why Finding Your Niche Is the First Step to Success
You don’t need a fancy website for your coaching business. You don’t need 10,000 followers. You don’t even need a certification to get started.
What you do need is clarity.
When you define your coaching niche:
- Your confidence goes up
- Your content gets easier to create
- You attract clients who already want what you offer
You stop trying to “sell coaching” and start solving real problems.
One of the biggest mistakes I see new coaches make is trying to be for everyone. That leads to vague messaging, random content, and zero traction.
Clarity is what helps you stand out and start seeing results.
In Business Breakthrough, my community for coaches and aspiring coaches, this is one of the biggest shifts we help people make. Because once you get clear on your niche, everything changes.
🎧 Need help getting your momentum back? Check out: Do It NOW: Why Most People Quit (And How You Can Win).
How to Find Your Coaching Niche in 4 Simple Steps
Let’s break this down.
Step 1: Who Do You Feel Called to Help?
This isn’t about picking a trendy audience. It’s about alignment.
Ask yourself:
“What version of me do I feel called to help?”
Maybe it’s you 5 years ago, burnt out in a job that drained you. Maybe it’s you during heartbreak, struggling with self-worth. Maybe it’s you learning to set boundaries for the first time.
Start there. That person needs your voice, your story, your guidance.
Step 2: What Problem Do You Help Them Solve?
Coaching isn’t about being an expert in everything. It’s about helping someone move from stuck to thriving.
What transformation do you offer?
- Do you help people heal their relationship with food?
- Do you guide new entrepreneurs through self-doubt?
- Do you help high-achievers reconnect with joy?
Be specific. That’s what makes you stand out.
Step 3: What Makes Your Approach Unique?
Maybe you blend mindset work with strategy. Maybe you bring a spiritual lens to emotional healing. Maybe your “superpower” is helping people feel seen.
Whatever it is, own it.
You don’t need to coach like anyone else. You need to coach like you.
Step 4: Craft Your Niche Statement
Here’s a simple format that works:
I help [WHO] do [WHAT], so they can [OUTCOME].
Example:
- “I help divorced women rebuild their confidence so they can create a new chapter.”
- “I help new coaches attract their first five clients without a website.”
This statement isn’t just for you, it’s the start of your marketing. When someone hears or reads it and thinks, “That’s me!”… you’re on the right track.
🎧 Want to make your time work for you as you figure this out? Listen to this episode on Time Management.
What If I’m Multi-Passionate or Still Figuring It Out?
Here’s the truth: You don’t have to marry your niche.
Most coaches I know (including myself) change their niche as they grow. I started thinking I’d focus on relationships. But over time, I realized I was meant to help people build something bigger.
Now? I help coaches build and grow 6-figure businesses that make a real impact. That clarity didn’t come from thinking; it came from doing.
In Business Breakthrough, I’ve seen it over and over again: your niche can evolve, and it probably will. That doesn’t mean you were wrong. It means you’re growing.
So if you’re still figuring it out? That’s okay. Start with a direction. Serve one group. Solve one problem. Take action.
Belief doesn’t come first. Action does.
And if you need help getting clear, I created a free guide to walk you through it.
🎁 Download the ‘Finding Your Niche’ Guide here.
Inside, you’ll find:
- Exercises to help you define your niche
- Frameworks to write your statement
- Tips to stop overthinking and take action
Want Help Defining Your Coaching Niche (and Getting Clients)?
If you’ve read this far, you’re serious. And I want to help you take the next step.
I’ve opened a few free 1:1 strategy calls with my TOP business coaches.
In this call, we’ll help you:
- Get crystal clear on your coaching niche and offer
- Identify what makes you stand out
- Create a personalized plan to start or grow your business
It’s 100% free and tailored to your goals. You’ll walk away with real clarity, no fluff.
👉 Book your free strategy session now.
Your niche doesn’t have to be perfect. It just has to be real.
Pick a direction. Start walking. Adjust as you go.
Because clarity doesn’t come from thinking. It comes from doing.
You got this.
— Rob
Frequent Asked Question about Coaching Niche
1. What is a coaching niche and why is it important?
A coaching niche is the specific group of people you serve and the problem you help them solve. Instead of trying to help everyone, finding your coaching niche gives you clarity, makes marketing easier, and helps attract the right clients.
2. How do I find my coaching niche if I have multiple passions?
Start by choosing one direction based on your past experiences and the transformation you’re best equipped to help others achieve. You can always refine your niche over time, it’s about progress, not perfection.
3. What is the most profitable coaching niche?
The most profitable coaching niches are typically the ones tied to urgent, high-stakes problems, like business growth, career transitions, or health transformations. But the real key is alignment. A niche is profitable when your offer solves a specific problem for people ready to invest in change.
4. How specific does my coaching niche need to be?
Specific enough that someone hears your message and thinks, “That’s for me.” A strong coaching niche clearly defines who you help, what you help them with, and the outcome they can expect.
5. Can I change my coaching niche later?
Absolutely. Many coaches shift focus as they grow and gain experience. What matters most is starting with clarity and adjusting based on what you learn. Your niche can evolve as your business does.
6. What if I’m still not sure how to find my ideal coaching niche?
If you’re still wondering how to find your coaching niche, I’ve got you. Download my free ‘Finding Your Niche’ guide for step-by-step exercises or book a free 1:1 strategy session with one of my top business coaches for personalized support.
